Involved in an online business – are you aware of your obligations?

Online businesses are subject to a comprehensive legal framework.

Key factors that all businesses should consider when selling goods and services online include:

  1. Be aware of your consumer law obligations. Broadly, laws which apply to face to face dealings equally apply to online transactions.
  2. There are numerous rules which apply to the marketing of your business and its products. This includes the application of the SPAM Act which places prohibitions on unsolicited email communication.
  3. Be aware of the laws which govern the collation of personal information.
  4. Remember that protecting your intellectual property is just as important when transacting online.
  5. Consider the tax consequences (including GST) that apply to online transactions.